Post by Alpha Digital

Marketers have been told for years that they need to choose: brand or performance. But what if the real answer is both? In his latest blog for Tracksuit, our Director of Paid Media Mateusz Kardas breaks down the idea of brandformance and why it’s time to stop treating brand building and short-term results as separate things. With Tracksuit’s brand tracking, we can quickly see where positioning isn’t lining up with consumer perception and adjust campaigns accordingly. From refining creative to exploring new channels or even using pricing as a signal of brand strength, Brandformance gives brands a more confident path to growth. Take a read here: https://lnkd.in/gJVcsD6p