Post by Ally Barron
Strategic Insights Analyst at EVOLVE | Mapping catchments for leisure operators | Geo-demographics geek | Physical activity advocate | “Plays with maps on his computer” - my daughter 💬
Don't worry fellow Scots, we won the party element of the World Cup! And with the world number 5 and 6 ranked teams in our group, did we really expect more than a win against Haiti??! But how proud am I of the stories coming back across the Atlantic from the Tartan Army!? Answer - as much as I would be if we made it through to the next round! A lot of people I speak to talk about Olympics, World Cups etc not really having a legacy. Maybe a local team gets a new stadium and already active people get a bit more active. Whether that's fair or not - it's definitely a widely held view. It got me thinking, because the buzz of the Scottish fans really has been palpable across the country these last few weeks. That has to be worth something community wise and positivity wise... even health improvement wise? I've seen a lot of happy smiles recently, despite the results! Is it worth something politically wise? Maybe a stretch, but I've not talked to one person who isn't incredibly proud of our ambassadors in Boston, in the face of some pretty polarising world news and events. Diplomacy through bagpipes, kilts, traffic cones, school buses and beer. Whats not to like?! So what matters most about a big sporting event? The festival of sport driving human connection? The health legacy? Bringing it home? 😉 Or does it not have any value really, beyond it's own sporting limits? Would love to get a linkedin take on this!