Post by Ally

Three years ago, we invested for the first time in women’s golf, looking to make an impact that transcends the leaderboard. And we were thrilled to continue delivering on that mission last week around the 2026 U.S. Women’s Open presented by Ally. Following another record-setting purse increase from our partners at the USGA – raising it to the highest in women’s golf history at $12.5 million – we brought the energy around the championship to a whole new level with our first-ever Ally House activation around a golf event. The premium fan experience in Santa Monica helped extend the USWO’s reach beyond the course in celebration of the culture around the women’s game. Live podcasts from “No Laying Up” and Abby Wambach and Julie Foudy’s “Welcome to the Party” were complimented by custom keepsakes and pure championship vibes. Congratulations to Nelly Korda on claiming her 2nd straight major and writing her name further into women’s golf history. Just another way we are continuing to bring fans closer to the sports they love without tacking onto their tab