Post by Allied Credit Group

Recently in Sydney, our Training & Sales Enablement team launched the first of our Exclusive Workshop Series, focused on one of the biggest opportunities in automotive right now,  elevating finance conversations to deliver greater customer value through the dealership experience.   Led by Ganesh Singaram and Adam Bird, the session brought together experienced Business Managers representing more than 20 automotive brands for a highly collaborative and commercially focused workshop.   One thing became clear very quickly, the market is evolving fast and customer expectations are evolving even faster.   Today’s strongest Business Managers are doing far more than arranging finance. They’re building trust quickly, positioning value beyond price, simplifying complex scenarios, and creating confidence throughout the buying journey.   The level of openness, collaboration, and idea-sharing in the room was outstanding, with practical strategies and real-world insights being exchanged across the network.   A huge thank you to our NSW Sales Team Rob Richardson, Kara Field, Julie M., Lisa Pericaud, Stephen Thevaseyan and everyone who contributed to making the day such a success. To become accredited with Allied Credit, contact Daniel Mclean   This is just the beginning. We’ll be rolling out more workshops across multiple states throughout the year to continue building capability, strengthening customer conversations, and supporting long-term commercial growth across the network.   Watch this space, we may be coming to your state soon.