Post by Alisha Sharma

𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: 𝐞𝐠𝐨 𝐡𝐮𝐫𝐭𝐬 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭 𝐜𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐬 𝐞𝐯𝐞𝐫 𝐰𝐢𝐥𝐥. I just had a conversation with an elite UK university wrapped in red tape, who told us they don’t need any help because they already have “enough unicorns”. 🇬🇧 The reality was their success rate compared to other global institutions was extremely low. I’m also seeing a family office shouting on LinkedIn saying they’re not meeting anyone good enough to work with them! What happened to a little bit of 𝐡𝐮𝐦𝐢𝐥𝐢𝐭𝐲? If you haven’t built a unicorn or built the institutions that gave you a family office in the first place, humility goes a long way. What happened to admitting you need help? Rocket companies sometimes raise hundreds of millions before they become profitable. 🚀💰 I’m waving my hands in the air getting all the help I can. That’s the attitude I like to see when I meet people for the first time. These days I’m meeting more and more CEOs who can’t explain their own business model... Take a step back. Ask yourself: • How does your company make money? • What service do you provide and to whom? • Do your target customers actually need you? These frustrations are exactly why my advisor Ricky Ollivierre (IAM) 🦅 built PHIAM. We’ve assembled our own Avengers team of frustrated institutional investors, family offices, founders, and students. We want our companies to actually grow and succeed. Join our waitlist and work with investors and founders who build, deploy, and care. Link in the comments 👇🏽