Post by Alice Hedworth

My Linkedin is probably due an update... after four and a half incredible years of hard work, challenges and championships, I left Red Bull Racing ahead of the 2026 F1 season. It's been a journey that saw us grow the Communications offering from something very small, to a world leading, strategic execution of PR and Comms in motorsport - ultimately marketing the brand of Red Bull Racing way beyond the track. The Team became the lead voice for F1 in the USA and LATAM regions, as we shifted our media approach to focus on more social led, lifestyle, culture and entertainment outlets, growing engagement with a younger, more female focussed audience. From clothing collaborations in the USA to millions of views acquired by people who would never have consumed F1. We collaborated with YouTubers, achieved global front covers, became the first F1 team to work with Apple TV and took over the Drew Barrymore show for a Red Bull special - throw in some crisis comms, commercial and corporate too, there are simply too many highlights to choose from! I am immensely proud of what I have achieved at Red Bull Racing and the level to which I’ve honed my craft. Now it's time to take my career to the next level and bring my skillset and expertise to a new and exciting challenge in sport communications and brand strategy. I’d love to catch up for a chat if you have any exciting projects or plans in the pipeline. Alice 🙂