Post by Algorithm

We work closely with product teams and one thing we've noticed is that AI hasn't made designers less relevant. If anything, the opposite. AI needs a definition of success to perform. It's an incredible executor once the problem is clear. But getting to that clarity, understanding what someone actually needs before they can articulate it themselves, that's still entirely human work. Design is the practice of building that definition. Not just visually, but conceptually. It's the difference between getting twelve versions of a product back with "it's missing something," and someone actually figuring out what that something is. That skill doesn't have a prompt. Which is why good designers aren't being replaced. They're becoming more essential. #ProductDesign #UXDesign #DesignThinking #AI #ArtificialIntelligence #Innovation