Post by Alfred

Not everything we do is events. Sometimes the job is to put on our shoes, leave the office, and go find where a culture actually lives. This time, it took us to the parks of Barcelona. To the bars, the rings, the open-air concrete gyms where the city's calisthenics scene trains in plain sight. No machines. No memberships. Just bodyweight, gravity, and people who've turned raw discipline into something close to an art form. We were there for a consumer recruitment: getting up close to a community that most brands only ever watch from a distance. And like every time we step into the field, we walked away knowing more than when we arrived. how this scene moves, what it values, and who its real faces are. Because understanding a trend isn't reading a report about it. It's standing in the park at 8am while someone makes a muscle-up look effortless, and realizing that authenticity is something you find, never something you can cast in a studio. To every athlete who let us into your training ground — thank you. 👇🏼 What subculture do you think brands still completely misunderstand? #Barcelona #CostumerRecruitment #Calisthenics #WeHelp #Trends Susana Pérez Alzate Juan Nicolás Tulande Jose González Diaz Laura Suárez Tarquino Jimena Herazo Angie Márquez Santos. Lina Sabogal