Post by Alex Krieger Ollé

Looks like being true to the essence of your product and brand still is the magic recipe for an outstanding consumer experience. We want to know where products come from, but more importantly we want to enjoy them like never before. Insightful talk yesterday by Josep Ametller (Grup Ametller Origen 🍊) and Manuel Sellarés (Turris 🍞) led by Sílvia Roig Seró (Foods for Tomorrow 🍗). Proud of having created AmetllerOrigen’s brand name and strategy at Krieen. And so many other creative challenges to come!!