Post by Alexandra Solti

Behind every “seamless” press trip? Months of emails, meetings, fine-tuning, and making a hundred moving pieces look easy. Last week, I had the pleasure of bringing it all to life at Swissotel Mariánské Lázně, hosting a fantastic group of international journalists. From first idea to final farewell, this was PR at its best: connecting people, shaping experiences, and creating moments that stick. Together with Wojciech Florek and in close collaboration with the hotel’s management team, we designed a program that didn’t just showcase the property — it let it shine. And it truly did. Elegant surroundings, exceptional service, and standout cuisine all came together to tell one clear story, perfectly summed up by Swissotel’s philosophy: “Life is a journey. Live it well.” A big thank you to Gilles Felgen, General Manager, and Pavel Tůma Tuma, Sales Director, and of course Agnieszka Kalinowska for their trust and genuine hospitality — the kind that cannot be staged, only felt. Because great PR isn’t just about being seen — it’s about being remembered.