Post by Alexandra Doll

In advertising, timing matters. Emotional timing matters even more. Lenovo partnered with Seedtag to strengthen its positioning around AI, innovation, and tech leadership among IT decision-makers. The campaign was built around Lenovo’s role as the official global technology partner of the FIFA World Cup 2026 and FIFA Women’s World Cup 2027. Our Liz AI helped Lenovo align its messaging with the audience’s emotional state. Rather than simply identifying tech-related content, Liz uncovered moments of Excitement, Desire, and Optimism. Key results: 📈 +94% Brand Awareness driven by Excitement 👁️ 1,940" APM score, exceeding Lumen benchmarks 🌟+16 million incremental impressions unlocked through Optimism “Seedtag’s Neuro-Contextual targeting gave us a much deeper understanding of how our audiences respond across different environments, helping us identify the moments that drove the strongest engagement and brand impact," said Barbara Falanga, EMEA Media Center of Excellence at Lenovo. Check out the case study: https://lnkd.in/epP-nqqH #NeuroContextual #Lenovo #CaseStudy #WorldCup