Post by Alex Taylor

Have you ever had a real strawberry? I remember strawberries from our garden as a kid that were completely red through and through, and the juice ran down your face when you ate them. These days, it can be hard to find true strawberries like those. Often, they’re white inside and crunchy, and they only have a hint of sweet taste. That is until now.     I just got back from our new Cox Farms Boem Berry greenhouse in Kingsville, Ontario — the largest indoor strawberry farm in North America. There we’re growing them by the thousands, and they’re sweet and red and delicious. They make you feel like a kid again when you eat them. And more importantly, they’re completely devoid of all pesticides and are grown using 90% less water than outdoor strawberry farms.     You may have read recently about the Driscoll’s controversy where someone tested random baskets of their strawberries and found a dozen toxic chemicals, including some PFAS (also known as “forever chemicals). The reason Cox Farms was started is because we believe we can buck the trend of huge commercial outdoor farms that have consumed the American way of life. They’ve gobbled up family farms, over-extended our water usage and filled the soil and the oceans — not to mention our food — with excessive amounts of chemicals.     Cox Farms bought into Mucci Farms because the Mucci Family does it right. It was a pleasure to be there with Steve, Bert and the team. Together, we’re doing important and meaningful work that benefits people across North America — and I’m proud to be part of it.