Post by Alex Czerny

Extensive experience in accounting and a Master’s Distinction in Information security.

Ten years ago, a bored sixteen-year-old filmed himself rapping in front of a barbecue. Last week, that song hit number one in Norway — remixed by Kygo himself. The sixteen-year-old? Erling Haaland. Everyone's laughing at the video. Almost nobody is asking the more interesting question: who actually profits from a moment like this — and how fast does the window close? I've been digging into the mechanics. The biggest winners aren't who you'd think. Full article dropping this week. 🎧⚽ #PersonalBrand #WorldCup2026 #Haaland #Kygo