Post by Alessandro Cappellazzo

Most people quit networking after two or three events. The reason you hear is always the same: "nothing came of it." The problem isn't networking. It's that they judge it too early. They go to a couple of events, meet no one useful, no conversation goes anywhere, and they decide it's a waste of time. In my job I spend my days answering the question "so what did this produce?" about things whose value shows up months later. If you judge them in the first month, you shut everything down and throw away exactly the things that were about to pay off. Networking is the same. It's not an instant response channel. It's slow, and the return comes later, all at once, when you least expect it.