Post by Alessandra Cavarra

Funny how awards only capture the final frame. They don’t show the endless Teams calls across time zones. The presentations rewritten one more time. The difficult conversations. The ideas that almost didn’t happen. The budgets that somehow had to work. The legal reviews. The production stress. The waiting. Then, for a few days in Cannes, everything looks effortless. Seeing Heineken named Creative Brand of the Year is a reminder that great creativity is never the work of one person, one market or one agency. It’s what happens when incredibly talented people trust each other enough to keep pushing until the work deserves to exist. I’m especially grateful to have had the opportunity to shape and support several of the campaigns that contributed to this incredible achievement. Being part of that journey has been one of the greatest privileges of my career. Thank you to everyone across The HEINEKEN Company and LePub who made this possible. A special thank you to Nabil Nasser Dana Cohen Katz Beatrice Jordão Nalini Bhagwandin Guilherme de Marchi Retz Laurens Griep Joseph Brophy JD O'Lone Natacha Volpini Laura Sevilla Fiona Curtin Rachael Crawley Daniela Iebba Ger Roe Cecilia Bottai Mondino Igor De Castro Oliveira Williane Vieira Bruno Bertelli Cristiana Boccassini Mihnea Gheorghiu Alessandra Turra Jack Smedley Gastón Soto Denegri Valentino Borghesi Ilaria Castiglioni Luigi Palma Gonzalo Gastón Gutiérrez Gauna Candida Franchi Alessandro Grotto Peter Dobbyn Silvia Otón Geo Joseph Sol G. James Moore Kate Brazier Liam O'Brien Sarah Jones Sophie Lambert-Russell and all the teams across Brazil, Ireland, Spain and every market involved. None of this would have happened without your talent, trust and relentless commitment. Here’s to the next bold idea. 🍻