Post by AlEn USA

What Abuela says, goes… and after the Effie Awards Gala hosted by Effie Worldwide, Wednesday May 27th she is saying it is time to celebrate! 🥳​ ​ AlEn USA’s Abuela Tag Reader Campaign took home not one, but TWO awards:​ ​ 🥇The Gold Effie in the Single Retailer Supermarket category​ 🏅A Bronze Effie in the Challenge Brand category​ ​ Our Abuela Tag Reader campaign with H-E-B captured the spirit of real abuelas as they used tough love, a little sass and a lot of life lessons to help consumers learn more about their laundry. ​ ​ We are so proud of this accomplishment! Congratulations to all of our team members who worked so hard to bring our Abuelas to life.​