Post by Aleena (Lilly) Gilani

I don’t usually post on here - I’m quite shy and LinkedIn isn’t the app I naturally reach for. But today marks one year since I launched my business and I wanted to pause and acknowledge how proud I am of that. The past year has taught me more than I ever expected - about resilience, creativity and continuing to show up even when things feel heavy. Even during particularly challenging weeks of balancing university and navigating life in my 20s - I push myself to keep going. In the space of one week, I released a new line of knitwear, debuted my collaboration with one of Gen Z’s favourite colourful jewellery brands and even stepped in front of the camera to model for a photoshoot. Building something of your own isn’t always glamorous, but it is deeply rewarding. Constantly in awe of all the support I receive from my friends, family and customers. Here’s to growth, learning and backing yourself - even quietly.