Post by Alec Hemstead

Places are never finished. That was the line that stayed with me after speaking with Emma Collings, UK Marketing & Communications Director at Colliers, about placemaking, customer experience and what she has taken from a decade at British Land. The conversation moved well beyond events and activations, where we spoke about real estate becoming more customer-led, why behaviour matters as much as asset strategy, and how the best places are shaped over time by the people who use them. A really thoughtful conversation on the future of placemaking, the changing role of marketing and communications, and what it means to create places people genuinely want to return to. Give it a read below! 👇 #Placemaking #RealEstate #Marketing