Post by AlCaz Media

Most advertisers still believe tighter targeting leads to better performance but that’s no longer the case. Today, platforms perform better when you give them room to learn rather than restricting them. Interest targeting can limit scale, while broader audiences allow algorithms to optimize more effectively, often lowering CPMs and improving delivery. That said, this only works if your creative is strong, your conversion tracking is solid, and you’re feeding the algorithm enough data. Targeting alone doesn’t carry your campaign anymore, your creative and data do.