Post by Alby by Design Graphics

Five flavors. Five stories. One brand identity. As a graphic designer, one of the most exciting briefs is building a visual world from scratch and KAEL Premium Energy Drink gave me exactly that canvas. Each graphic in this series was intentionally art directed to match the personality of its flavor: Arctic Blue: poolside, cool, effortless Crimson Dusk: athletic, fierce, unapologetic Jade Rush: fresh, energetic, vibrant Gold Coast: warm, editorial, luxurious Violet Hour: moody, mysterious, after-hours From concept to composition, every creative decision including the condensation on the cans, the model interactions, the color-matched outfits and the copy hierarchy was designed to feel like a real campaign shoot, not a product mockup. This is what intentional brand design looks like. Open to beverage, lifestyle and FMCG brand projects. #GraphicDesign #BrandDesign #KAEL #EnergyDrink #ConceptDesign #ArtDirection #PackagingDesign #CreativeDirection #DesignPortfolio