Post by AKQA

AKQA partnered with Lancôme on the global launch of the Absolue Longevity MD range, building a creative platform spanning strategy, storytelling, design and production, reframing luxury skincare through the lens of longevity science. The campaign introduces new Global Brand Ambassadors Demi Moore, Zoe Saldaña and Ella McCutcheon, whose perspectives on beauty and ageing reflect the spirit of the platform.