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Data shows that 68% of Latino adults in the US are interested in the FIFA World Cup 2026™, and 41% are taking a trip related to the tournament that they wouldn't have planned otherwise.* - 56% are traveling with extended family, and 64% say staying together is essential - 61% prefer short-term rentals over hotels, with kitchen amenities and gathering spaces making group travel more comfortable and practical - 67% rate visiting local restaurants and shops as highly important, driving economic impact in host city communities - Miami, Los Angeles, and New York/New Jersey are top destinations, where travel and cultural connection go hand in hand Big events bring people together. But for US Latino families, togetherness is the event. More here → https://lnkd.in/emUVq9_w * Study conducted by Blue Point Analytix for Airbnb #BiggestGameOnEarth

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