Post by AIgnite Women

This one hits a bit differently. We often talk about AI in terms of efficiency and optimisation. But optimisation for what, and for whom? This piece by The Conversation UK shows how algorithmic systems can quietly intensify the “double burden” for women, especially in gig work: https://lnkd.in/gmftZUh5 For many women, flexibility is not a perk. Instead, it is actually a necessity shaped by unpaid care responsibilities - which not many know of. When algorithms prioritise availability, speed, and constant responsiveness, they can end up penalising those who cannot conform to that model. What is striking is how invisible this becomes. The system appears neutral, even objective. But the outcomes tell a different story. And this is where design choices matter. If lived realities are not part of how these systems are built and governed, they risk reinforcing the very inequalities they claim to solve. It is a reminder that AI does not just shape work. It reshapes the conditions around it. And one we should all be concerned about, and one that needs dire attention and action.