Post by Ahmed Tagelsir - TAJ

سعيد برؤية تغطية تقرير إيدلمان للثقة والصحة 2026 في الإعلام السعودي، وتسليط الضوء على فكرة أؤمن بأهميتها كثيراً: أن الثقة لم تعد عاملاً مساعداً في تبني التميز الصحي، بل أصبحت مكوناً أساسياً من نجاحه. I have been thinking a lot about what makes people trust health excellence. Not just understand it. But trust it enough to act on it. Because in health, decisions are rarely only medical/scientific. They are personal, emotional, and often shaped by family conversations, past experiences, social media, and the voices people hear around them every day. This is why the 2026 Edelman Trust Barometer Special Report: Trust and Health feels especially relevant. Health innovation does not succeed only because it is advanced or evidence-based. It succeeds when people understand it, feel included in the conversation, and trust the institutions introducing it. وهذا مهم بشكل خاص في المملكة، حيث يشهد القطاع الصحي تحولاً كبيراً، ومعه تتغير توقعات الجمهور ومصادر ثقته وطريقة تفاعله مع المعلومات الصحية. For me, this is where communications can make a real difference. Not by simply saying: “Here is the information.” But by showing people: “We understand your questions.” “We know why this may feel confusing.” “Let us explain it clearly.” Trust is not built through one press release, one campaign, or one message. It is built slowly, through clarity, consistency, listening, and respect for how people actually make health decisions. للاطلاع على الخبر الصحفي: https://lnkd.in/gfjkUprF #EdelmanTrustBarometer #TrustAndHealth #HealthCommunications #SaudiArabia