Post by Agridence

Most tire manufacturers can't answer a basic question: where did this come from? Tire Review's latest feature puts the numbers in context. The tire industry consumes approximately 70–73% of the world's natural rubber supply. Around 85% originates from smallholder farms. Yet for most manufacturers, traceability ends at the first processor. Everything before that is a black box. That's no longer a gap regulators, customers, or investors will tolerate. Three shifts are reshaping the rubber supply chain now: 🌿 Traceability is the baseline, not a differentiator. Tire manufacturers are requiring farm-level data from suppliers. Without it, you're out of the conversation. 📊 ESG claims need verifiable data. Self-reported sustainability metrics are losing credibility fast. 🔗 Auditable records are replacing them. The first mile is still the blind spot. Connecting smallholders to downstream buyers is where real supply chain integrity either holds or breaks. The direction is clear. Agridence works with processors and manufacturers to close the upstream gap: replacing fragmented, manual data collection with auditable, connected traceability from origin to compliance submission. The industry isn't asking whether to make this shift. It's asking how quickly they can build the infrastructure to do it properly. Learn more at agridence.com Let's chat: https://lnkd.in/dYrWa93J #NaturalRubber #Traceability #EUDR #SupplyChainTransparency #ESGReporting #Agridence #Sustainability Tire Review Global Platform for Sustainable Natural Rubber