Post by Agilis

"The customer does not exist. What exists is a network of stakeholders." That's what nearly 50 years in chemical sales and marketing taught Jörg-Holger Krause. Jörg-Holger has spent five decades across Hüls/Evonik, DSM, and SABIC learning exactly why traditional B2B marketing breaks down – and building a framework to fix it. 📽️ Join us on June 16 for #DigiChemDialogues, where he sits down with Jay Bhatia to walk through his Refined ABM framework – including buying influencer mapping, Value Cards, and where AI actually helps (and where it doesn't). 🗓 June 16 | 10 AM ET | 4 PM CET Register → https://lnkd.in/eEbeU_4u #B2BSales #ChemicalIndustry #AccountBasedMarketing #AI