Post by Agilis

When you launch a campaign, who exactly are you sending it to? In the chemicals industry, the buying decision is never made by one person. Procurement managers comparing suppliers. Technical engineer validating specs. A plant operator checking usability. An executive focused on growth and margin. Each making a different decision, yet most companies hit them all with the same message. 📹 On June 16, Jörg-Holger Krause – 45+ years across Hüls/Evonik, DSM, and SABIC – joins Jay Bhatia on #DigichemDialogues to walk through exactly how to fix that. Stakeholder mapping, Value Cards, and where AI fits in. He calls it Sniper Marketing. One hour of insights. 🔗 Register here: https://lnkd.in/einhatV3 #DigiChemDialogues #ChemicalIndustry #ABM #CommercialExcellence #B2BMarketing