Post by Agha Usman

Amid everything else going on, this was a clear reminder of what the Peshawar Zalmi partnership has meant for Crumble Yesterday, we were invited to their office in Islamabad. They handed over a PSL frame made for us. A Crumble and Zalmi shirt, signed by all the players, with photos from the tournament. Since the start, it’s been clear that both Zalmi and Crumble see themselves as something bigger than just business. That’s why the partnership worked so well. Zalmi is not just a franchise to them. They want the brand to represent all of KPK, including its culture, its challenges, and how they can give back to that region through whatever they build. You can see that in the distinct support they get wherever they go, even in a tough season. This campaign changed how Crumble was seen. From a fun, emerging brand to one placed on a national platform with one of the most visible teams in the country. That changes how people look at you. Thanks to Aqeel, Ahad, and Abbas for making it happen. InshaAllah, many more years ahead.