Post by Adyen

Why have we been seeing so many agentic commerce demos but very few merchants actually live transacting? The answer is onboarding. The challenges in agentic commerce don't exist in isolation. Product data, legacy tech stacks, fraud and trust are all interlinked. Multiply that across every protocol, agent developer and merchant trying to connect, and onboarding becomes a real bottleneck. In our latest episode of Agentic Commerce, Explained, Karan Katyal and Jon Sheinfeld get into why onboarding is the barrier between the demo stage and real scale (and what needs to happen before that changes). What's your experience been? Share your thoughts below 👇

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