Post by Adyen

Name: Every false decline is a customer you may have just handed to your competition. It’s an uncomforta
Uploaded: 2026-06-10T15:21:47.869Z
Channel: Adyen
Description: Every false decline is a customer you may have just handed to your competition. It’s an uncomfortable statement, but it’s true. When you mistakenly block a good customer from making a purchase, you

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Every false decline is a customer you may have just handed to your competition. It’s an uncomfortable statement, but it’s true. When you mistakenly block a good customer from making a purchase, you risk losing their entire LTV. After all, who wants to stay loyal to a brand that makes it difficult to make a purchase? Jeff Hallenbeck says that’s why fraud prevention has to focus on more than keeping bad actors at bay. It also needs to preserve your revenue by not punishing people who want to make a legitimate purchase. Learn more about how precise fraud controls can drive growth in Chapter 3 of our 2026 fraud report, out now. https://bit.ly/3RWYEK9

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