Post by ADWEEK

Name: Walt Disney Imagineering will use Adobe Firefly Foundry to accelerate the design and pre-production
Uploaded: 2026-06-16T20:12:24.651Z
Channel: ADWEEK
Description: Walt Disney Imagineering will use Adobe Firefly Foundry to accelerate the design and pre-production of Disney Parks and Experiences. With these custom models, trained on The Walt Disney Company's des

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Walt Disney Imagineering will use Adobe Firefly Foundry to accelerate the design and pre-production of Disney Parks and Experiences. With these custom models, trained on The Walt Disney Company's design catalog and licensed assets, the Imagineering teams aim to develop new parks and experiences at scale with greater speed and consistency. “The ability to compress iteration time and bring that upfront in the process is important, because it allows us to avoid costly expenses that might happen in the field,” said Kyle Laughlin, SVP of R&D, technology, and engineering at Walt Disney Imagineering. “It allows us to deliver experiences faster to guests, and get levels of quality that, ultimately, we believe will have a meaningful impact for guests.” Read more 👉 https://adweek.it/3QhxNIh

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