Post by ADWEEK

In this episode of Adspeak by ADWEEK, host Rebecca Stewart leads a live Brandweek conversation with Matt Kerbel of Turo, Scott Baker of Porsche Cars North America, and Doug Zarkin of Take 5 Oil Change on the future of automotive branding. As electrification, AI, and changing ownership models transform the industry, the panel explores why trust, accessibility, and human connection remain the foundations of successful brands.