Post by ADWEEK

Customer acquisition is only the beginning. In our latest Ask-A-CEO conversation from Cannes Lions International Festival of Creativity, Will Lee, CEO of ADWEEK, interviews Wes Schroll, CEO & founder of Fetch, about why brands need to think beyond one-time purchases and focus on long-term customer value. The conversation also features insights from Peter Volberding, senior director at Bain & Company, on Fetch’s partnership with Bain and what their research reveals about customer lifetime value. #sponsored 🎤: Will Lee

Video Content