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The events of the last year have led companies to have to readjust their assets and the way they express their market positioning, with the aim of reaching their core target through new media and communication channels. This is a recap of what Pierluigi Quattrini, Sponsorship and Events Manager at Birra Peroni, explained to us during the last Loyalty Revolution on Sports Sponsorship. Find out more and listen to the latest Loyalty Revolution podcast on Spotify>>> https://lnkd.in/dVN9KdQy #loyaltyrevolution #sport #sponsorship #sportive #events #birraperoni #peroni #customer #engagement #podcast #sports TEDxTorino

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