Post by AdVentures Americas

Most luxury media plans are built around a traveller who does not actually exist. The single decision-maker, booking alone, evaluated alone. Inheritourism shows why that model is already out of date. Bain & Company and Altagamma's 2026 report ties rising experiential luxury spend to multigenerational travel, with younger heirs adopting their parents' travel habits rather than discarding them. Families are increasingly the unit making the decision, not the individual. An FBO terminal reflects that reality by design. When a family flies together, they pass through the same terminal together, as a unit, not as separate data points to be modelled and stitched back together afterward. That is the gap in most luxury campaign planning right now. The traveller being targeted is an abstraction. The family in the lounge is not. If the family, not the individual, is the real buying unit, does your current media plan actually reach it as one? #privatejet #aviationmarketing #UHNWImarketing https://lnkd.in/e3XU6HxE