Post by Adtech Juice

Let’s talk about something most people still get wrong; LinkedIn is not a closing tool. And yet that’s exactly how a lot of CEOs and sales teams are still treating it. In the latest episode of the Legends of Adtech podcast, Julia Linehan is joined by Mike Nicholson from Six Sells, and they get into what actually drives B2B growth long before anyone is ready to buy. It comes down to something really simple: If people don’t know you exist, they won’t think of you when it matters. Mike breaks it down as “you would need to build awareness, familiarity and trust in The Digital Voice™ far ahead of that moment when they think, “right, we need a PR agency in the UK”. Because if they have never heard of you, they'll probably ask their contacts on the ground.” Because when that moment does come, people don’t suddenly start researching from scratch, they go with who they already know. 🎧 Season 3, Episode 4 is now live! Listen on Adtech Juice and all your favourite platforms: https://lnkd.in/es-zXzFi #AdtechJuice #LegendsOfAdtech #Podcast #Adtech #NewEpisode #LatestEpisode

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