Post by Admixer
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Unsold display inventory is a common challenge for many media businesses. To help publishers fill these spaces effectively, we added two additional tools: Native Builder – enables the creation of native-looking banners from a single set of assets, automatically adapting to all standard display sizes. Product Banner – allows filling standard banner formats with product ads sourced directly from a feed. These formats can be monetized in several ways: - Direct campaigns with advertisers - Private deals through external DSPs - Ad networks specializing in native, retail media, or commerce media formats Through Admixer Platform, these placements are auctioned alongside display formats, with full access to targeting capabilities, that increases publisher’s revenue: - Audience targeting (1P 3P segments, behavioral, retargeting, and look-alike audiences) - Contextual targeting (pages, sections, categories, labels, real-time signals) - Technical targeting (geo, devices, OS, browsers, connection types, etc.) By leveraging these formats, publishers can significantly boost monetization and attract new advertiser verticals such as e-commerce, retail, and local businesses - segments that previously relied less on traditional display campaigns. Ready to give it a try? Submit a request for a demo and trial period at https://lnkd.in/d4YFjG8Y