Post by AdMesh

According to recent reports, Apple is preparing a major AI overhaul of Siri — with deeper integrations, conversational capabilities, and even the ability to route queries across different AI systems. That’s not a feature update. That’s a shift in interface. If Siri becomes a true AI agent… …it stops being a tool. It becomes the layer between users and everything else. Search. Apps. Commerce. All mediated. At AdMesh, we see this as a key inflection point. When assistants become the interface, the systems that determine how brands show up inside those interactions become critical infrastructure. Because in an AI-first world… you don’t browse. You ask. #AI #Apple #AdTech #AgenticAI #AdMesh