Post by adidas

Football in the center of Shibuya – at PLAY FREE PARK everyone is invited!⚽ The pitch is everywhere. And the game belongs to everyone. This June, we are bringing football to the heart of Shibuya in Tokyo with adidas PLAY FREE PARK – a place to feel the game, live it, and share it.  Created in celebration of the FIFA World Cup 2026, this 18-day activation at MIYASHITA PARK is built around one message: Play Free. Because football isn’t just about competition – it’s about expression, connection, and joy. From spontaneous kick‑abouts to high‑energy moments, anyone can step in – whether you play, watch, or simply feel the atmosphere. Here, every style of engagement is part of the game. Across the park: ✔️ 3 vs 3 matches where passion meets play ✔️ Special one-day event stages with adidas athletes and partners ✔️ Interactive Football Arcade experiences, including footgolf ✔️ adiFOTO booth featuring exclusive designs inspired by FIFA World Cup 2026™ and Ado And beyond the pitch, the journey continues. The PLAY FREE STORE opens at RAYARD MIYASHITA PARK – bringing together official Japan federations jerseys and other FIFA World Cup™-inspired merchandise for football fans. This is more than a football space. It’s a moment – to come together, to celebrate, and to move forward through the game we love. 📍 adidas PLAY FREE PARK  June 11–28  RAYARD MIYASHITA PARK Rooftop, Shibuya, Tokyo #YouGotThis #PlayFree #FIFAWorldCup2026 #Shibuya #adidasPLAYFREEPARK #adidasFootball #Tokyo #Japan