Post by adidas

Only the best for the athlete at speed – now with superior facilities🏃‍➡️ The Innovation Lab at our North America headquarters in Portland was recently remodeled. We put it to use right away by inviting our newest American Football athletes to test product while going through drills, run biomechanical analysis, collect body scans and measurements, and offer live feedback along the way. Receiving feedback in real-time enables athletes and designers to rapidly test and learn so that products can be refined and customized at speed for fit, feel, and performance. The Portland-based Innovation Lab complements our Herzogenaurach Lab, with each having its own focus area. The Portland Lab focuses on sports especially popular in North America, such as Basketball, American Football, Baseball, Softball, and Volleyball. Some exciting innovations have made their way to the feet of the league’s top players. For instance, Rome Odunze, wide receiver for the Chicago Bears, commended the Horizon Cleat for enabling faster stops and turns. Keep your eye out – we’ve got more on the horizon (and not just the cleat)! #YouGotThis #inside3stripes #OnlyTheBestForTheAthlete