Post by adidas

Our reputation is on the rise – RepTrak ranks us #2!💪🎊 From #16 in 2024 to #2 in 2026 – that’s why The RepTrak Company calls us “the breakout story of 2026.” This upward momentum is no coincidence. It reflects the trust we’re earning by being close to the people who power our brand - our athletes, our consumers, and our teammates around the world. As a global brand with a local mindset, we are empowering our local teams to create product, develop campaigns, team up with athletes, and enter collaborations that are relevant in their markets. Combining our global scale with local decision‑making enables us to show up strong where it matters most. The results of this year's ranking show that our approach is working and that being a “we” brand is key to our success, as seen in some of our most meaningful score increases: ✅ Fair in doing business +3.3 ✅ Employee well-being +3.1 ✅ Ethical +2.6 ✅ Conduct +2.5 ✅ Workplace +2.5 We are pleased about the progress and happy to see that people are noticing – check out what Forbes had to say about our reputational rise: 👉 https://adidas.pub/4tfG2Ty #YouGotThis #inside3stripes