Post by adidas

Türkiye is an important market, not just within the Emerging Markets, but to our brand globally. Volleyball plays a big role in that story. In Türkiye, it is more than a sport. It carries national pride, cultural relevance and real momentum, especially among women athletes and Gen Z fans. That combination matters when you are building a brand for the future. That is why we are launching a five-year partnership with the Turkish Volleyball Federation. It covers the full ecosystem of the sport, from Men’s and Women’s national teams to Youth, Beach and Snow Volleyball. This partnership is about more than visibility. It is about showing up where sport already matters deeply and committing for the long term. Supporting performance, inspiring the next generation and growing a sport that is shaping culture well beyond the court. Global brand. Local mindset. Real impact.

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