Post by adidas

Meet the designer of the Mexico and Colombia home kits – design starts with you! 🖌️🎨 Welcome to the first installment in a series on the designers behind some of our most iconic products. What does it feel like to design for one of the biggest sporting moments in the world? For adidas Graphic Designer Sergio Mareco, it starts with curiosity. The Mexico and Colombia 2026 Home Kit concepts began not with football, but with culture. 🇲🇽 For Mexico, inspiration came from national heritage, symbolism, and the collective pride that unites generations through the game. 🇨🇴 For Colombia, Sergio explored the country's rich storytelling tradition, drawing on butterfly motifs and themes inspired by magical realism to create a visual language that feels deeply connected to its identity.  This is what makes design at adidas unique. Our designers are given the opportunity to explore ideas, challenge convention, and transform cultural narratives into products that connect with millions of fans around the world. From the first mood board to the final jersey, every project is a chance to contribute to the legacy of sport. If you're a designer looking to make an impact through your work, we'd love to hear from you. Explore opportunities with our design teams at adidas: https://adidas.pub/3QY848d Design starts with you.  #ItStartsWithYou #inside3stripes