Post by adidas

🏨⚡ What happens when you treat every athlete like a pro?  In Stockholm, during the HYROX World Championships 2026, we set out to connect a diverse community of athletes from elite to pro, united by the energy, benefits, and limitless potential of fitness racing.   👟 We figured this was the perfect time to launch the highly anticipated Adizero Dropset Pro – which merges Adizero speed with Dropset stability for grip, control, and agility.  As an extension of the Dropset Elite that was released earlier this year for our elite fitness racing athletes, the Adizero Dropset Pro brings high-performance design to everyday athletes. Speaking of our elite athletes, ours took podium positions in both the women's and men’s HYROX Elite 15 competition:   🥇Alyssa McElheny, our recently signed partner, is THE WORLD CHAMPION  🥉Tim Wenisch took bronze in a highly competitive race At the center of this high-energy event, we positioned the Hybrid Hotel where 150+ adidas athletes are being fully supported with recovery, fueling, and customization, as well as ongoing opportunities to connect with coaches, physios, and each other. While the setup is impressive, the access is what has really set this activation apart. Athletes at every level have been invited to: 🏃Participate in shake-out runs with Chris Hinshaw, Laura Horvath, and Cole Learn 🏋️Train at a rooftop gym at Stockholm Under the Stars (yes, SUS, the party hotspot) 🎤Join talks, workouts, and shared training sessions with Tim Wenisch – along with other world-class athletes – and our physiotherapy team 🤝Meet, train, and connect with elite athletes At the same time, we’ve scaled far beyond the hotel: 🛍️ Retail takeover: Mall of Scandinavia turned into a full “Go Full Hybrid” playground with trial of the Adizero Dropset Pro, customization, and athlete moments 📱 Digital and membership: Taking the energy worldwide through adidas.com, the app, and adiClub access 🙏Social and partner activation: Sharing the energy of the event with the broader audience of adidas Training and of our Partners Our commitment is clear: Only the best for the athlete. Whether pro, elite, or everyday, every athlete has a place in our community. 👉To find out more, check out our inside3stripes article here: https://adidas.pub/4etG2ZF #AdizeroDropsetPro #HybridTraining #BrandExperience #Community #Innovation #Retail #RoadToStockholm