Post by adidas

📍 Bangkok’s most exciting place to be in the heart of Song Wat ✨ We didn't set out to open just another store in Bangkok. The ambition was always bigger: to claim a place in culture. And there are few places better suited for that than the historic street of Song Wat, where heritage, creativity, and community collide. With adidas Originals Song Wat, Thailand's first adidas street location and our first retail and café concept in Southeast Asia, the vision was to create a space that feels woven into the fabric of Song Wat itself.  The café, % Arabica, overlooks the Chao Phraya River, offering a place for people to gather, connect, and soak in the energy of the neighborhood.  And that same spirit of local connection comes alive throughout the store, from exclusive Song Wat-inspired graphics to dedicated in-store artists who transform footwear and denim into one-of-a-kind pieces. 🎥 Catch a glimpse of the long lines, incredible energy, and community that have already made Song Wat their own. 👇 #adidasOriginals #Bangkok #Songwat #RetailInnovation #Community #BrandExperience #FutureOfRetail

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