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Strengthening football’s hold in Mexico City – the Masaryk Brand Center reopens! 🎊 Just in time for the FIFA World Cup 2026, we reopened our Brand Center in Mexico City – bringing the energy of the global game into one immersive space. Here on the Avenida Presidente Masaryk, one of the most prestigious avenues in Latin America, you’ll find: ⚽A full floor dedicated to football 🔐Exclusive collections inspired by the world’s biggest tournament 🪇Spaces where sport meets art, culture, and community Legends like David Villa and Roberto Carlos joined the opening reminding us of the key role retail can play in bringing us together and fostering connection. With the FIFA World Cup in full swing, this renovated space provides a place to share the joys of football and fandom together. #adidasFootball #FIFAWorldCup2026 #Football #Mexico #BrandActivation #SportCulture #RetailExperience

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