Post by Adam Grossman

“Winning isn't everything; it's the only thing,” Henry ‘Red’ Sanders (and Vince Lombardi) said.  The legendary football coaches were speaking of the importance of the end result to a game or endeavor. Many sports industry leaders have since adopted the same belief in the context of wins and losses and their relative influence on an organization’s off-field success. But the recently announced adidas, Mercedes-AMG PETRONAS Formula One Team is the latest in a series of teams with recent declines in performance on the field/track/court/ice finding outsized partnership success off of it. My latest John WallStreet column features insights from Sports Innovation Lab, Zoomph, and Caryn Rosoff with help from Josh Walker, Gina Waldhorn, Dan LaTorraca, and Robert Lindner.