Post by Philip Hopkins (CPM)

Great marketing does not sit in one channel. Here is a Case Study For Simmonds Heating & Cooling, we recently brought together traditional media and digital marketing to support their Actron Air campaign. See Landing Page: https://lnkd.in/ghFu7RQs The campaign included high-impact Mega Side bus branding to build local awareness, supported by a targeted social media campaign and a dedicated landing page to help convert interest into enquiries. This is where traditional and digital work best together and it's creating Sales ! Outdoor advertising creates visibility and familiarity in the market. Digital activity reinforces the message, gives people a place to act, and helps turn brand awareness into measurable enquiry. For local businesses, the strongest results often come from connecting the dots — brand presence, campaign messaging, social media, website content and lead generation all working together. #SimmondsHeatingAndCooling #ActronAir #JCDecaux #JCDecauxAdelaide Simmonds Heating And Cooling ActronAir JCDecaux Australia Rachel Silcock