Post by Adam Carr

What's the hardest market to run outbound in? Healthcare is right at the top of that list. There's spam filters everywhere, buyers that are nearly impossible to reach, and a buying committee that looks completely different depending on whether you're selling to a payer, a provider, or a government agency. That's the environment Mariah Campbell walked into when she took over Smile Digital Health's SDR team. And before she could fix the results, she had to fix the stack. It was a mess. Disconnected tools, data that wouldn't sync, inboxes that weren't warmed. Good reps were burning hours on admin before they ever made a single call. She consolidated everything onto Apollo.io. Prospecting, enrichment, sequencing, dialing, analytics – finally all in one place. Each rep got back two hours a week, and connect rates went from 1.9% to 4% at peak (!!!) In a market where every percentage point is hard-won, that's the difference between a team that survives and one that scales. Full customer story in the comments: https://lnkd.in/epWZ3BVR

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