Post by Adam Carr

CRO @ Apollo.io

One of the best things I ever heard from a leader was two words: no spectators. James Fahey said it at Miro. He meant get in the weeds, don't just watch the game from the stands. I think about it constantly now, especially in how we run business reviews. The easiest thing a sales leader can do is cascade information. Pull the data, report the numbers, move on. I can read a dashboard. That's not what I need from the people running my business. What I need is the insight behind the number. What are you actually seeing? What does this tell us about whether we're on the right track? What are we going to do differently next week because of it? A good business review has three things: a metric you're trying to move, a chart that shows you honestly where you are against it, and a narrative that gives you real learnings not a recap of what already happened. News reporting is comfortable. Insight is harder. But it's the only one that actually moves anything. No spectators. I love it – still the best two-word leadership framework I've come across.